While everyone’s talking about SXSW Music Festival, I wanted to share with you the music guide I made for PSFK’s Future of Mobile Tagging concept with Unicef. It’s called the SapientNitro x Unicef Fun Guide, where it concert goeers unlock special access to cooling lounges, secret pop-up shows, premium bathrooms and showers (yes, the clean ones with paper). The more you donate through this location-based app, the more chances you have to unlock these hidden spots.
And there’s no better way to get a younger generation involved with fundraising for the water and sanitation crisis abroad, than experiencing it yourself. It’s through the power of empathy and gaming.
Just something I wanted to share, it became a final concept, and you can read more here on PSFK.
